Guillermo Lasso Alcívar, the Executive President of Banco Guayaquil, asserts that the coherence between strategy and execution is fundamental to effective business leadership. His standing as one of Ecuador's top ten most reputable business leaders, as per the Merco Líderes 2025 rankings, reflects not just personal achievement but the impact of collective effort within his organization. He stresses that reputation is not an isolated goal but rather a product of sustained, consistent decision-making over time.

In his view, reputation is intertwined with a banking philosophy focused on people. Lasso highlights the critical role played by over 3,000 employees at Banco Guayaquil, who contribute variously to an organizational culture rooted in purpose and commitment. This collective effort demonstrates that a reputation is built through genuine teamwork and shared values, ultimately enhancing service delivery for clients.

When discussing corporate responsibility, Lasso underscores the importance of integrity and coherence in business actions. He emphasizes the need to create trusting environments within the organization, pointing out that opportunities for genuine development must be provided to all employees. This internal focus on integrity not only shapes the company culture but also reflects its commitment to transparency and trustworthiness in all dealings, promoting a solid foundation for sustainable business growth.