The 2025 Merco report reveals the Top 100 business leaders in Ecuador, recognizing those who exhibit outstanding leadership qualities that inspire and guide their teams. This annual ranking is based on a comprehensive methodology that includes metrics reviewed by KPMG and evaluations collected from 882 surveys across various information sources, including business executives, financial analysts, and communication experts. The focus of this ranking is to highlight reputable leadership in companies generating over 20 million dollars, and the data encompasses both qualitative assessments and digital reputation indicators.

For the year 2025, the top three leaders recognized in this prestigious ranking are Isabel Noboa of Consorcio Nobis, Andrew Wright of Corporación Favorita, and Santiago Peralta of Paccari, showcasing a mix of traditional and innovative leadership in Ecuador's business landscape. Following them in the top ten are Roque Sevilla from Grupo Futuro, alongside Carla Barbotó and Luis Bakker from Paccari and Grupo Futuro, respectively. Their presence reflects a growing trend towards responsible and ethical leadership in the business sector, which is becoming increasingly important in today's market.

This recognition is significant not only for the individuals listed but also for the Ecuadorian economy as it signals the importance placed on reputable business practices and the impact they have on both the company's success and their societal roles. With the methodology ensuring a thorough and credible assessment, the Merco report contributes to a conversation about the value of integrity and innovation in leadership, encouraging more businesses to aspire towards ethical and responsible management.