Carla Barbotó, co-founder and president of the Ecuadorian organic chocolate company Paccari, has achieved a significant milestone by ranking fifth in Merco Ecuador's list of the most reputable business leaders. This recognition highlights Paccari's commitment to sustainable business practices that prioritize the environment, fair trade, and building trust among stakeholders. Barbotó emphasizes that companies have a responsibility to act as positive change agents, demonstrating that growth can occur alongside care for both people and the planet.

In her remarks, Barbotó reflects on the importance of this ranking as a validation of the company's values, transparency, and respect for individuals and nature. She believes that maintaining a strong reputation is a reflection of the trust cultivated with employees, producers, clients, and consumers over the years. This reputation is not merely a badge of honor but carries with it immense responsibility to continue demonstrating the viability of ethical business practices.

Paccari's recognition in the Merco rankings not only elevates the company's profile but also serves as an inspiration for other enterprises aiming to integrate socially responsible practices into their operations. The focus on organic chocolates and the core principles of sustainable development underscores the potential for businesses in Ecuador to contribute positively to society and the environment, thereby fostering a culture of accountability and stewardship in the industry.