Feb 20 • 18:18 UTC 🇦🇷 Argentina La Nacion (ES)

What was the most-watched program of the day and how did BTV and Bendita perform?

The article discusses the daily television ratings in Argentina, highlighting how national events impacted viewership.

This article from La Nacion reports on the television ratings in Argentina for a specific Thursday that was heavily influenced by national events such as a labor strike and discussions in Congress about labor law reform. These significant social and political occurrences drew viewers' attention away from regular programming. Notably, a special edition of 'A la Barbarossa' topped the ratings, achieving an average of 4.9 points, while other programs also saw fluctuations in their viewership numbers because of the prevailing national narrative.

The report details the ratings of various television shows, illustrating how much event-driven content can shape audience preferences. The coverage of the labor strike, which was a hot topic throughout the day, helped 'El noticiero de la gente' garner 7.8 points, signifying a shift towards news programming during times of crisis. Despite not airing, the absence of 'Ariel en su salsa' also played a role in ratings alterations as viewers turned to alternatives that offered insights into ongoing developments in Congress.

Furthermore, the article highlights how other shows like 'Cortá por Lozano' and 'La cocina rebelde' reacted differently to these changes, showcasing the competitive nature of programming where audience engagement fluctuates based on the political and social climate of the day. This reflects how external events can dictate television viewership, marking a significant interplay between media consumption and real-time societal concerns within the Argentine context.

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