Clásico Argentino, founded by Enrique Zanoni, has emerged as a notable brand in Paris, introducing traditional Argentine food such as empanadas and ice cream to the French market. With an initial investment of around 150,000 euros, the restaurant chain has scaled up to nine restaurants, alongside ten digital franchises in other cities across France that focus solely on delivery. The business model has catered to both local Argentine expatriates and the broader French public, highlighting the growing interest in international cuisines.

The concept behind Clásico Argentino—a collaborative effort between Zanoni and his family—stems from a blend of cultural exchange and culinary innovation. Zanoni, who has roots in Argentina, relocated to Paris nearly four decades ago and has since forged strong community ties, both through his culinary ventures and personal relationships. The success of Clásico Argentino underscores not only the potential for niche markets but also the power of personal stories in business, as families and cultural identities intertwine within the culinary landscape of a foreign country.

As Clásico Argentino continues to thrive, it represents a broader trend of globalization where local businesses can successfully engage with foreign markets by maintaining their cultural essence. The company aims to produce approximately three million empanadas annually, catering to the increasing demand for Argentine cuisine in Paris. This phenomenon reflects a dynamic food culture where immigrant communities enrich the local gastronomy, contributing to a diverse culinary tapestry.