In a collaborative effort with the charity organization 'Ziedot.lv', Latvian Public Media (LSM) has launched a fundraising campaign aimed at providing essential heating support to communities in Ukraine affected by the ongoing conflict with Russia. Running from February 9th to February 24th, the campaign has already raised a substantial amount of 423,900 euros, reminding the public of the dire situation in Ukraine as it marks four years since the onset of Russia's full-scale invasion. The funds collected will be directed towards purchasing generators and ensuring electricity and heating provisions for those in urgent need.

The campaign not only highlights the humanitarian efforts being undertaken by Latvians in support of Ukraine but also emphasizes the critical need for energy infrastructure in the war-torn country. The disruption of energy resources due to continuous attacks has left many communities without reliable heating in the harsh winter months. By using innovative donation methods, including a simple phone call that costs 5 euros, the campaign aims to appeal to the compassion of the public and mobilize financial aid swiftly to address essential needs.

This initiative marks the fifth time LSM has organized such support efforts, coordinating with 'Ziedot.lv' to maximize the impact of their fundraising. Through these collective actions, Latvia showcases its solidarity with Ukraine during a particularly challenging time, reinforcing the message that help is needed now more than ever as the situation escalates. The ongoing campaign serves as a reminder of the continuing plight of Ukrainians and encourages others to contribute towards fostering resilience and warmth amid adversity.