The Akin Fadeyi Foundation, led by road safety advocate Akin Fadeyi, has initiated a campaign aimed at promoting safer driving behaviors among Nigerians. During a recent media presentation for the "Not in My Country" project, Fadeyi emphasized that mere enforcement of traffic laws and improvements to road infrastructure are insufficient to address the rising number of road accidents in the country. He declared that a significant behavioral shift among citizens is essential for the effective reduction of these incidents.

Fadeyi's address raised alarming questions regarding the frequency of road accidents experienced by Nigerians. He asked how many individuals could honestly say they had never witnessed an accident or lost a loved one in such incidents. This rhetorical approach aimed to provoke introspection about the widespread nature of road safety issues in Nigeria. He emphasized that the perception of driving recklessly, even by ordinary citizens, must be challenged and transformed if meaningful change is to occur.

The "Not in My Country" campaign is a direct call to action for Nigerians to reflect on their attitudes toward driving. Fadeyi's initiative highlights the importance of community involvement in fostering a culture of road safety, suggesting that every individual has a role to play in creating safer roads. By acknowledging and addressing the behavioral factors contributing to accidents, the foundation aims to significantly lower road traffic fatalities and improve overall driving standards in Nigeria.