In a competitive landscape where streaming platforms vie for global attention, Prime Video has launched a clear message that the future of streaming is not just international, but deeply local. This perspective indicates that Latin America and Spanish-language stories now play a central role rather than being merely complementary. The emergence of local narratives is positioned as crucial for the streaming giant's future strategies and growth.

A prominent example mentioned is the franchise based on the "Culpables" trilogy by Mercedes Ron, which began on Wattpad and has become a global phenomenon. With over one hundred million viewers, ninety percent of whom are outside Spain, this success dismantles old prejudices regarding language barriers in media consumption. Viewers are embracing authentic stories from various cultures, creating opportunities for broader engagement and impact.

Nicole Clemens, the vice president of Original Productions, emphasizes that younger audiences no longer limit their viewing to content from their own country. Instead, they seek authentic and culturally rich series, with such authenticity enabling them to cross borders. This shift marks a significant change in how stories are crafted, marketed, and received in the global streaming market, suggesting a transformative trend in content production that embraces local narratives.