Feb 8 • 21:00 UTC 🇧🇷 Brazil Folha (PT)

Brazil Connected translates videos into indigenous languages and increases program adherence

The Brazil Connected program translates informational content into indigenous languages to enhance access to digital satellite antennas in remote regions of Brazil.

The Brazil Connected program, launched by the Ministry of Communications in collaboration with Anatel, aims to bridge the digital divide in Brazil by translating educational content into indigenous languages. This effort is designed to enhance access to free digital satellite antenna installations in remote areas, particularly benefiting indigenous communities. Informational tutorial videos are distributed to local municipalities and influencers, and are directly sent to beneficiaries via WhatsApp to encourage engagement and participation.

In Jacareacanga, a municipality in the southwestern part of Pará where the indigenous population comprises 59% of residents, adherence to the program surged by 150% following the introduction of these translated materials. The program initially launched in November 2025 saw this remarkable increase just four months later, indicating a strong interest and need for accessible digital resources among indigenous peoples. By using culturally relevant communication, the initiative successfully addressed the barriers of language and access.

Following the success in Pará, the strategy has been rolled out to Uiramutã in Roraima, which boasts the highest percentage of indigenous population in Brazil. This expansion reflects the commitment to inclusivity and the understanding that localized communication can significantly improve participation rates in governmental programs aimed at providing necessary technological infrastructure. This model not only serves as a template for similar initiatives but also signifies a step forward in recognizing and valuing the linguistic diversity of Brazil's indigenous populations.

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