During an announcement in London, Prime Video unveiled its upcoming international content, which includes significant adaptations aimed at capturing the youth audience. Among the highlighted productions are the Chilean miniseries 'La casa de los espíritus', based on Isabel Allende's acclaimed novel, and the Argentine series 'Amor animal'. The release date for 'La casa de los espíritus' will be revealed soon, generating anticipation among fans of the novel.

Javiera Balmaceda, head of original content for Prime Video in Latin America, Canada, and Australia, emphasized the platform's commitment to engaging with its audience. She pointed out that the new offerings often revolve around themes familiar to the Young Adult (YA) genre, focusing on dramatic explorations of first love and the complexities that accompany it—emphasizing the blend of romance and obsession that characterizes many YA narratives. This strategic focus aims to resonate with young viewers who are increasingly becoming a crucial demographic for streaming platforms.

Overall, these announcements reflect a broader trend in the streaming industry where platforms are investing heavily in culturally specific content to appeal to their audiences. By adapting popular literature and addressing relatable themes, platforms like Prime Video are not just competing for market share but also striving to create a deep connection with viewers across different regions and cultures.