In a recent interview with MILENIO, Francisco Ramos, the Vice President of Content for Latin America at Netflix, highlighted the substantial economic impact of the audiovisual industry in Mexico. According to a report from the Inter-American Development Bank (IDB) and Netflix, every dollar invested in this sector generates an additional 1.6 dollars in added value, with the industry contributing approximately 3 billion dollars to the Mexican economy each year. Ramos stressed that the benefits of the industry extend beyond mere revenue generation, emphasizing that the content produced must accurately reflect the diverse realities of Mexico.

Ramos elaborated on the multiplier effect of investments in film production, noting that for every 200 million pesos invested in creating a film, an additional 127 million pesos are generated indirectly. He underscored the unique capacity of the audiovisual sector to foster a national identity and enhance Mexico's brand on the global stage. The commitment to showcasing a diverse and authentic representation of Mexico is a key motivator for Ramos and his team, as they seek to elevate the quality and ambition of their storytelling.

The interview also touched upon the collaborative nature of the industry, with Ramos indicating a positive relationship with competitors in the market. This collective effort is aimed at surpassing existing standards and striving for excellence in content quality, ensuring that the narratives portrayed resonate with both Mexican and international audiences. Overall, Ramos's insights reflect the larger trend of recognizing the cultural and economic significance of the audiovisual sector in shaping perceptions and identities.