On Valentine's Day, Indians purchased three times more sexual wellness products, including condoms, than in previous years, marking a significant cultural shift.
India is making strides not only in terms of population but also in awareness regarding sexual wellness. This Valentine's season has seen a remarkable change in consumer behavior, with a surge in sales of sexual wellness products including condoms, surpassing traditional gifts like flowers and chocolates. According to recent reports, the sales of these products during the week of Valentine's Day have broken records that were previously set in 2025, showcasing the evolving attitudes toward sexual health and intimacy in the country.
Data from leading quick-commerce apps indicates a shocking increase in the sales of sexual wellness products between February 7 and February 14. The latest report from Instamart reveals that consumers ordered three times more sexual wellness items this Valentine's Day compared to 2025. This dramatic rise in interest and sales reflects a shift in mindset among the Indian populace, who are now discussing these topics more openly, moving away from the long-standing taboo that once surrounded them.
The growing acceptance and demand for sexual wellness products signify a broader cultural transformation where intimate health is becoming increasingly mainstream. As consumers become more aware and educated about sexual well-being, it marks an important step toward dismantling stigmas and promoting healthier conversations around intimacy and relationships in India.
