This year's Valentine's Day saw less activity in flower shops in Estonia compared to previous years due to cold weather, though sales remained steady.
Valentine's Day in Estonia, known as Sõbrapäev, typically brings bustling activity to flower shops and cafes, but this year was noticeably quieter. The cold temperatures discouraged many potential buyers from venturing out, leading to fewer customers in stores. Despite this, shopkeepers reported that sales were still decent and they were not complaining about cash register totals, indicating a resilient demand for flowers, particularly the ever-popular red rose.
On Viru Street in Tallinn, flower sellers observed a shift in purchasing behavior. While more customers chose to refrain from large purchases, opting instead for smaller bouquets, many still felt compelled to buy flowers, driven by the desire to bring joy to their loved ones. One customer expressed traditional views about gifting flowers, believing that his choice would surely please his partner, showcasing the enduring significance of this gesture on Valentine's Day.
Overall, while the average bouquet size seemed smaller and consumers were being more budget-conscious compared to previous years, the season's spirit of giving remained intact. Flower sellers noted that it's still delightful to provide these tokens of affection, highlighting the cultural importance of Sõbrapäev in Estonia, despite the economic fluctuations and weather challenges.
