In Finland, Valentine's Day is traditionally a celebration of friendship, but it has increasingly become a holiday that couples also celebrate romantically. As a result, the commercial Valentine's Day season is reflecting significant growth in the sales of sex toys, as reported by online retailers such as Kaalimato.com and Huippukiva.fi. Lauri Hänninen, founder of Huippukiva.fi, notes that Valentine's Day prompts people to think about how to delight their loved ones, particularly those closest to them, as evidenced by sales data.

The sales data indicates that many purchasers are experimenting with sex toys, often purchasing items that may not be intended for regular use. This trend highlights a willingness to explore and test popular products within the market. Essential items such as lubricants, vibrators, and cock rings are among the top-selling products, suggesting that consumers are looking for ways to enhance their intimate experiences.

Romantic themes dominate this Valentine's Day shopping season, influencing consumers' choices in products they buy. Alongside the traditional favorites, accessories like costumes and novelty items are making an appearance in the sales narrative, indicating a broader interest in enhancing romantic experiences between partners. This suggests an evolving landscape in the realm of intimacy, where experimentation and romance are becoming more integrated into the consumer buying patterns during special occasions like Valentine's Day.