Feb 14 • 03:14 UTC 🇮🇳 India Aaj Tak (Hindi)

Is the craze for Valentine's Day diminishing? Know what the report says

A new report reveals that many Indian singles perceive Valentine's Day as just an ordinary day rather than a special occasion, reflecting changing attitudes towards love and relationships.

Valentine's Day has traditionally been seen as a significant occasion for couples to express their affection through time spent together, gifts, and romantic gestures. However, a recent report from the Indian dating app Aisle, titled 'Better Because of Love,' indicates that attitudes among Indian singles are evolving. It reveals that 53% of singles now consider Valentine's Day to be just like any other day, suggesting a shift away from traditional expectations of love and relationships.

The report highlights that contemporary love is no longer confined to superficial displays or grand romantic gestures. Instead, it has become a means of personal growth and self-improvement. Around 84% of respondents feel that love has made them better individuals. Many report enhanced patience, improved communication skills, greater confidence, and a deeper understanding of themselves as outcomes of their romantic relationships. This indicates a move towards valuing emotional and personal development within relationships rather than just maintaining them for social validation.

These insights point to a broader cultural shift in India regarding love and relationships, particularly among younger generations. As individuals seek more meaningful connections, the essence of Valentine's Day may transform, focusing less on commercial gestures and more on the nurturing of emotional strength and shared learning experiences. This evolution reflects changing priorities in a society that is increasingly embracing personal growth alongside romantic involvement.

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