The article from Postimees examines the growing trend in journalism where stories begin with video content, highlighting how this shift changes the creative mindset and storytelling logic among journalists. With the introduction of video as a primary medium, journalists must now consider how to capture and retain the audience's attention right from the outset.

The author raises critical questions about the effectiveness of video in journalism, pondering whether it can truly engage viewers and sustain their focus throughout the piece. This format not only alters the narrative, but also necessitates a new skill set for journalists as they adapt to this visually-driven approach. They are challenged to think beyond traditional writing and tap into the dynamic aspects of video storytelling.

Overall, this shift towards video-centric journalism indicates a significant transformation in media consumption and presentation. As viewers become more accustomed to visual content, the implications for how news is reported and received could fundamentally reshape the landscape of journalism, making the initial moments of a video crucial for storytelling success.