In an article reflecting on the evolution of web media, Aivar Reinap emphasizes the importance of quality over quantity in journalism. He suggests that for many years, media outlets have focused on attracting more clicks and readers as a measure of their influence and success. This relentless pursuit often led to sensationalism and a decline in journalistic integrity and standards.

Currently, however, a shift is underway in many editorial offices, where the focus is moving toward improving the quality of content being produced. This change is echoed in broader discussions about media responsibility and the potential consequences of prioritizing sensational news over accurate and thoughtful reporting. By investing in quality content, news organizations can better serve their readers and maintain their role as trusted sources of information.

Reinap's commentary highlights a critical phase in the media landscape where organizations must navigate the balance between audience engagement and the integrity of journalism. As audiences increasingly crave deeper insights rather than mere headlines, the industry faces an opportunity to redefine its value proposition and regain the trust of its readership through quality-driven approaches.