The article explores the significant shift in viewing habits among Argentines, focusing on the popularity of vertical videos as a primary format for consuming content. With 90% of the population engaging in online video consumption, this trend reflects broader changes in media consumption influenced by social media platforms such as TikTok and Instagram Reels. These platforms have not only popularized shorter, more dynamic content but have also conditioned users to engage with media in a way that reflects their device's orientation.

As video on demand surpassed $340 billion in the last year, with expectations of steady growth, the vertical format is becoming the norm for storytelling. The article points out a fascinating phenomenon where daily experiences, such as commuting on the subway, provide a perfect backdrop for these bite-sized narrative formats. This transformation illustrates how digital platforms have become integral to modern storytelling, allowing creators to develop engaging fiction that fits seamlessly into the user's life and routine.

The implications of this shift are vast; as media companies adapt to these new formats, the storytelling techniques will evolve, likely leading to a renaissance in digital narrative forms. The increasing reliance on apps dedicated to short videos and easily digestible content means that traditional film and television formats may need to reassess their strategies to capture an audience increasingly attuned to the immediacy and brevity that vertical videos provide.