In March 2026, Norstat, a leading market research data collector in Europe, conducted a survey involving 502 Latvian residents who frequently watch short videos on social media. The survey results highlight key trends in internet user behaviors, providing valuable insights on how to create effective short videos that resonate with viewers. As viewing habits evolve, content creators must continuously adapt their strategies to align with these changes.

The survey indicates several crucial factors for creating successful short videos. One of the most significant findings is the importance of sound quality, as 51% of respondents reported that they primarily watch videos with sound, while 40% said they watch both with and without sound. This highlights the necessity of using quality microphones and ensuring that the speaker's diction is clear and understandable, as good audio can significantly impact viewer engagement and satisfaction.

Overall, the data collected from this survey not only sheds light on the preferences and behaviors of Latvian internet users but also serves as a guide for content creators looking to optimize their short video strategies. By understanding the elements that contribute to a video's success, creators can enhance their content and better capture the attention of their target audience on social media platforms.