The article from El Financiero highlights a significant paradox in Mexican journalism: despite the unprecedented volume of content produced, it has become increasingly difficult to foster trust and connection with audiences. The shift from traditional paper-based news to online platforms, and increasingly to AI-curated content ecosystems, has transformed how society engages with news. Audiences are now consuming audiovisual content primarily through closed platforms, leading to a decline in trust and connection with traditional news organizations.

This transition has resulted in dwindling traffic and diminished control for traditional newsrooms over their access to audiences. Data from the Reuters Institute for the Study of Journalism indicates a stark decline in referral traffic from Google Search to news sites, dropping 33% between November 2024 and 2025, with projections estimating a further drop to 43% over the next three years. This trend is less about audience disinterest and more about a redesign of how audiences access information, as AI technologies begin providing adequate summaries directly within search results, minimizing the need to click through to news sites.

Ultimately, the article underscores the urgent need for traditional news outlets to adapt to these changes in media consumption. The implications for journalism are profound, as failing to navigate this digital landscape may lead to further disengagement from audiences and a loss of relevance in an ever-evolving information ecosystem. The challenge lies not just in producing content but in rebuilding trust and engagement in a landscape increasingly dominated by technology and algorithm-driven content distribution.