The Greek market for electrical and electronic goods is projected to reach a valuation of 3 billion euros with 15.9 million units sold by 2025, reflecting a decrease of about 3% in value and 1.4% in units compared to 2024, according to NIQ data. Industry executives have expressed concerns that inflation, high living costs, and uncertainty are dampening consumer spending, which will impact future sales figures.

Looking ahead to 2026, sources indicate that the climate of inflation and consumer uncertainty will continue to constrain market activities. The industry is banking on expenditures related to new housing equipment and renovations to drive demand; however, there is a noticeable slowdown in investments, particularly in home equipment for the Airbnb market. Stakeholders anticipate that feelings of insecurity will heighten by the end of 2026, further exacerbating consumption challenges.

In light of these conditions, companies and retail networks are strategically shifting their focus towards enhancing profitability through the integration of value-added services beyond mere product sales. This shift indicates a response to the current market dynamics, as there are no signs of recovery or significant growth in consumer demand on the horizon, compelling businesses to adapt to a more service-oriented approach to maintain their financial viability in a challenging market environment.