The Greek electrical and electronic goods market has reached a value of 3 billion euros with total units sold at 15.9 million in 2025, reflecting a 3% decrease in value and a 1.4% decrease in unit sales from 2024 according to data from NIQ. This decline indicates a challenging economic environment for consumers, marked by rising living costs and uncertainties that deter spending. Industry experts have noted that these factors are significantly impacting consumer behavior and the overall market outlook.

In 2026, market analysts expect the trend of low consumer spending to continue, particularly influenced by an overall sense of insecurity about economic conditions. Companies within the sector are focusing on adjusting their strategies to cope with the current climate, with many placing hopes on investments in new housing and renovations. However, there is a noted mild slowdown in investments related to home equipment for rental platforms like Airbnb, which could further affect the market.

Traders indicate that as consumer insecurity grows, particularly towards the latter part of 2026, consumption levels might further decline. This has led many companies, including suppliers and retail networks, to pivot their strategies towards enhancing profitability by offering additional services beyond mere product sales, as expectations for significant sales turnover increases remain low. The focus now seems to be on maintaining existing customer bases and finding new revenue streams in a stagnant market.