The Municipal Teaching Authority (AME) of Poços de Caldas, Brazil, has launched a free online course titled "Course of Updating and Training for the Tourism Trade," aimed at enhancing the education and identity of local tourism. This initiative showcases its commitment to the local territory's development and appreciation through accessible knowledge production.

The course consists of 13 online classes that cover essential aspects of Poços de Caldas, including the city's history, geography, geology, cultural and natural heritage, experiential tourism, industry trends, tourism legislation, and thermalism, which is a key historical aspect of the town. By offering this course, the AME not only caters to professional development within the tourism sector but also strengthens community engagement and awareness.

This educational effort is significant as it seeks to empower local residents and tourism professionals by providing them with critical skills and knowledge that can enhance their capabilities in the tourism industry. Educating the community about local heritage and tourism dynamics helps to foster a stronger sense of identity and pride in Poços de Caldas, ultimately benefiting the local economy and community well-being.