In Poços de Caldas, Brazil, the local government has launched a new initiative in collaboration with Procon and the Social Assistance Secretariat to promote awareness and education among local businesses and entertainment venues about the importance of preventing violence against women. This initiative is celebrated in conjunction with International Women's Day and Consumer Day, recognizing the urgent need for respectful and safe environments for female consumers.

The educational visits organized by Procon aim to inform business owners about measures they can adopt to create safer shopping and entertainment experiences for women. The program emphasizes the critical role that commerce plays in combating gender-based violence and encourages establishments to integrate responsible practices that foster a culture of respect and non-violence within their facilities.

Fernanda Soares, the coordinator of Procon, highlighted the significance of this campaign in establishing a community-oriented approach to prevent violence against women. By empowering businesses with the necessary information and resources, the initiative seeks not only to enhance the safety of women in consumer spaces but also to instill a deeper cultural change that values women's rights and dignity in all public arenas.