On February 16, the Municipality of Ambato organized a key delivery ceremony for Miss Universe 2025, Fátima Bosch, as part of the Fiesta de la Fruta y de las Flores (FFF) festival. Despite the event's preparations, Bosch failed to arrive, leading to significant backlash from the event's host, Mayra Estrella, who expressed her discontent with the apparent snub to the city's mayor, Diana Caiza. Estrella argued that such disrespect affects not just the authority but also the city itself.

The situation escalated when Mara Topic, Miss Universe Ecuador 2024, interrupted Estrella to defend Bosch, explaining that the Miss Universe titleholder had insufficient time to rest after arriving in Quito just the night before. This defense highlighted logistical issues related to the event and raised questions about the arrangements made for Bosch, who was a guest of several private companies attending the festival.

The incident reflects ongoing tensions within local elite circles and showcases the importance of public appearances for Miss Universe titleholders in Ecuador's cultural events. The controversy surrounding Bosch's absence could have repercussions for future events and expectations for these high-profile guests, as it underscores the intricate relationships between public figures, event organizers, and local authorities during prominent celebrations like the Fiesta de la Fruta y de las Flores.