Fátima Bosch, crowned Miss Universe 2025, arrived in Quito on February 14 to engage with fans before heading to Ambato for the famous Fiesta de las Flores y las Frutas. Upon her arrival, she was greeted by Miss Universe Ecuador 2024, Mara Topic, and they shared a joyful moment with their supporters through music and dance. Bosch wore a custom white outfit by Salma Couture, highlighting the talent of local designer Salomé Marín, which underscored the event's emphasis on Ecuadorian fashion.

At the festivities in Ambato, the participation of local beauty queens was significant, with Miss Universe Ecuador 2025, Nadia Mejía, also donning a design from Salma Couture during a meet and greet with fans. The parade featured vibrant floats adorned with floral arrangements, celebrating the culture and traditions of Ambato. Bosch took part in the parade, where she wore an elegant green evening gown, further representing the Ecuadorian fashion industry.

This event signifies a remarkable celebration of Ecuador's cultural heritage and provides substantial visibility for local artisans and designers in the international arena. Through high-profile appearances, such as that of Miss Universe, local fashion gains exposure, which can be pivotal for the country's tourism and local economy, drawing attention to Ecuador as a thriving destination for cultural events and fashion.