Miss Universe 2025, Fátima Bosch, captured the hearts of many as she made her appearance at the 75th edition of the Festival of Fruit and Flowers (FFF) in Ambato, Ecuador. The highlight of the event was her presence at the parade, which took place on the morning of February 15, 2025. Starting from Avenida Cevallos, the parade garnered widespread interest not just from the city of Ambato, but from across the nation, showcasing the cultural importance of the festival. Her attendance was highly anticipated, leading to large crowds eager to take photographs and show their admiration.

During the parade, Bosch engaged with the attendees, dancing and responding to their cheers with kisses and heart gestures, further endearing her to the crowd. The event, described as one of the significant cultural showcases of Ambato, features traditional elements, including a massive 140-meter allegorical float symbolizing unity and the spirit of the festival. The ambiance was filled with excitement as community members and visitors participated in the celebrations, which honor the region's agricultural roots and vibrant flora.

The Festival of Fruit and Flowers is essential not only for its entertainment value but also for its cultural significance, reinforcing community bonds and highlighting the local traditions of Ambato. Fátima Bosch's participation brought an international spotlight to the festival, enhancing its visibility and cementing its place as an essential event in Ecuador's calendar, promoting tourism and cultural exchange within the region.