Feb 11 • 18:23 UTC 🇧🇷 Brazil G1 (PT)

With R$ 61.7 million, tourism in Piauí breaks visitor and job records

The tourism sector in Piauí, Brazil, has achieved record numbers in visitors and jobs due to strategic planning and investments by the state government.

During the presentation of the Economic Development Results for the State - 2025, held at the Palácio de Karnak, Governor Rafael Fonteles highlighted the strategic role of the State Secretariat of Tourism (Setur) in Brazil’s Piauí state. He emphasized that tourism is a pillar for strengthening the local economy, having direct impacts on job creation, income generation, and regional development. This event showcased the importance of the sector in terms of economic recovery and growth in Piauí.

The head of Setur, Secretary Daniel Oliveira, presented key indicators for the tourism industry throughout 2025, highlighting planned actions, infrastructural investments, and public policies aimed at enhancing tourist destinations. These initiatives focus on the interiorization of tourism and sustainable development across all regions of Piauí, indicating a comprehensive approach to boosting the state's appeal as a travel destination. The state government’s commitment to integrating tourism with municipalities and the private sector has resulted in tangible improvements in visitor numbers and employment within the region.

The data presented reflects a significant uplift in the tourism sector's performance, which is described as entering a 'new moment.' This renewed focus on sustainable tourism and regional investment not only aims to increase visitor numbers but also to ensure economic stability and environmental responsibility. Furthermore, the collaboration among local governments, tourism operators, and the state showcases a model for how coordinated efforts can lead to remarkable achievements in the tourism industry, especially in light of the challenges faced during previous years due to global events.

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