The halftime show by Bad Bunny at the Super Bowl 2026 sparked significant interest and excitement, but ultimately did not break the records for television viewership held by previous performers. According to Nielsen's Big Data + Panel measurement system, the game where Seattle triumphed over New England garnered an average of 124.9 million viewers across various platforms, while last year's Super Bowl, which featured the Philadelphia Eagles defeating the Kansas City Chiefs, drew even more with 127.7 million viewers tuning in. This highlights the competitive nature of Super Bowl viewership, where even significant performances may not surpass earlier milestones.

In terms of the Super Bowl halftime show statistics, Bad Bunny's performance averaged 128.2 million viewers during its 13-minute duration, making it the fourth most-watched halftime show in history. This positions Bad Bunny behind notable artists Kendrick Lamar, who had 133.5 million viewers in 2025, and Michael Jackson, who was viewed by 133.4 million in 1993. Additionally, Usher’s show in 2024 recorded an impressive 129.3 million viewers, showcasing that while Bad Bunny's audience was substantial, it still had not surpassed these benchmarks set by previous artists.

The results of this year's Super Bowl performance reflect not only the impact of Bad Bunny as a global music phenomenon but also the enduring legacy and appeal of earlier Super Bowl halftime performances. This analysis serves as a reminder of the high expectations placed on performances during one of television's most-watched events, where entertainers strive to leave their mark in an industry characterized by viewership competition and cultural significance.