As Carnival approaches, the Municipal Health Secretary of Presidente Prudente has initiated an educational campaign to promote awareness around sexually transmitted infections (STIs) and the use of condoms at the PrudenFolia festival in 2026. The initiative, titled 'Me pega e me usa na folia' (Catch me and use me in the party), specifically targets the younger audience attending the festivities. It aims to provide individuals with essential resources such as condoms and informative materials to encourage safe practices during this exuberant event.

This campaign comes at a crucial moment, as Presidente Prudente has seen a concerning rise in new HIV cases, with 86 reported in 2025 alone. The municipal government is taking proactive steps to combat this trend by not only distributing condoms at the event but also promoting the importance of regular testing for STIs, particularly focusing on HIV and Syphilis. The goal is to emphasize responsibility alongside the traditional celebrations of joy and togetherness that Carnival represents.

By prioritizing education and accessibility during PrudenFolia, the municipal health department hopes to reduce the rate of STIs, ensuring that attendees can enjoy the festivities in a safe and informed manner. The emphasis on a youth-oriented message reflects the city's commitment to addressing public health issues head-on, engaging with the community during one of Brazil's most significant cultural events.