The Maranhão Carnival has established itself as one of Brazil's greatest festivities, attracting large crowds and featuring prominent entertainment as people celebrate in the streets of São Luís. Amidst the excitement of this popular event, organized by the state government, health promotion initiatives are also taking place. The Maranhão State Health Department (SES) has been proactive since the pre-Carnival period, launching campaigns aimed at preventing sexually transmitted infections (STIs) as part of their 'Health in Carnival' initiative, which emphasizes the need for public health awareness and education during the festivities.

During Carnival, the heightened atmosphere of celebration, often accompanied by increased alcohol consumption, can lead to unprotected sexual practices among revelers. The SES has recognized this risk and aims to engage with the population to ensure that health precautions are a top priority during the festivities. Health professionals are actively distributing information and resources related to STI prevention, making health services more accessible to partygoers in an effort to mitigate the risks associated with such a vibrant but often reckless celebration.

By implementing these preventive actions, the SES not only aims to inform and educate carnival enthusiasts about safer practices but also seeks to foster a sense of responsibility among the revelers. The campaign underscores the importance of taking care of one’s health during such an exuberant event, promoting the idea that fun and safety can coexist during the carnival celebrations.