Travel agencies in Presidente Prudente, São Paulo, are optimistic about a projected 30% increase in sales for Carnival 2026. This optimism stems from an early surge in demand for travel packages, which started towards the end of the previous year. Agents note that Carnival is a time when customers actively seek out diverse travel options. Tercila Agudo, who runs a travel agency in the city, highlighted the high demand for both road and air travel packages, particularly given the favorable weather conditions expected during the festival.

The anticipation surrounding Carnival reflects a broader trend where many people plan group vacations during this festive period. Isadora Martins, a recurring traveler with her husband and friends, shared insights into their tradition of reuniting and traveling to Balneário Camboriú in Santa Catarina each year for Carnival. This sentiment points to the importance of Carnival as a time not only for celebration but also for building social connections and experiences among friends and family.

As travel agencies prepare for the upcoming Carnival, it indicates a recovery phase for the travel industry, which has been gradually bouncing back following the disruptions caused by the pandemic. Encouraged by early bookings and a positive travel outlook, these agencies are likely to adapt their offerings to meet customer preferences, setting the stage for a vibrant Carnival celebration in 2026.