The article focuses on the significance of protein as an essential macronutrient necessary for human health, involved in cell and tissue formation, immune defense, and regulation of vital processes. Recently, the presence of protein in diets has surged, leading to an increased market for protein-based products, including a variety of foods labeled for their protein contents and supplements like whey protein, which has become particularly popular in fitness circles. Moreover, the protein market is noted to be booming, with a consulting firm estimating that the sector generated over $55 billion in 2024 and is projected to grow to nearly $130 billion in the next ten years. This highlights a growing trend in dietary habits towards higher protein intake, which raises concerns about the potential health implications of this shift. In this episode, host Natuza Nery interviews Nadine Marques, a nutritionist and public health expert, who discusses the consequences of high protein consumption, shedding light on both the benefits and potential risks, such as impacts on kidney health and links to other chronic diseases. This dialogue aims to provide listeners with a comprehensive understanding of what protein means for our diets today and the long-term effects of excessive protein intake.