Premier League clubs warned of financial hit as gambling sponsorship crackdown nears
Premier League clubs face significant financial impacts due to a forthcoming government crackdown on gambling sponsorships.
Breaking: Arkansas Announces Significant Partnership With Tyson Foods, Including New Uniform Patch Logos
Arkansas has entered a groundbreaking partnership with Tyson Foods to promote the brand on its athletic uniforms, marking a significant shift in college sports sponsorships.
How the Swedish skiing star managed to bypass the IOC's strict regulations
Swedish cross-country skiing star Frida Karlsson won three medals at the Milan-Cortina Olympics, raising eyebrows for seemingly violating IOC rules about personal sponsorships.
The Commercial Revolution of F1: Record Sponsorships and New Challenges
The 2026 Formula 1 season marks a significant commercial transformation with record sponsorship deals, highlighted by McLaren's groundbreaking partnership with Mastercard.
She is the highest-earning athlete in the Olympics
Eileen Gu is recognized as the highest-earning athlete at the Milano-Cortina Olympics, with earnings exceeding 19 million euros largely from sponsorships rather than prize money.
Likes, follows, funding: The new Olympic economy
Canadian athletes at the Milan Cortina Olympic Games are diversifying their funding sources, increasingly leveraging social media for sponsorships and personal branding after the International Olympic Committee eased restrictions.
Brignone transforms everything into gold: sponsors and fans increase, and the film about the medal goes to the Lido
Federica Brignone celebrates her Super-G victory as her fame and sponsorships grow, and a film about her success will be showcased at the Venice Film Festival.
Lula in Sapucaí: A Political and Carnival Shot in the Foot
The article discusses how the portrayal of Lula in the Carnival of Rio de Janeiro may backfire politically due to the nature of sponsorships and themes historically seen in Brazilian Carnival.
Covers, catwalks, million-dollar collaborations: the double life of Olympic athletes
The article explores how winter Olympic athletes balance their demanding sports careers with lucrative sponsorships and modeling opportunities that enhance their income and public profiles.
Winter Olympics star who turned back on USA behind only three tennis stars on rich list
Eileen Gu, a Winter Olympics star and freestyle skier, has achieved remarkable financial success through sponsorships, ranking just behind three tennis stars on the women's sports rich list.
PHOTO An unremarkable boy has become a global face. He earns more than 500 thousand euros a day!
Cristiano Ronaldo, celebrating his 41st birthday today, continues to dominate as the captain of the Portuguese national team and a star for Saudi Al-Nassr, reportedly earning over 500,000 euros daily from his contract and sponsorships.
Betirri replaces football shirt sponsorships with words associated with human values
Artist Betirri will present his project 'Title Sponsors' at the 2026 Bada Fair, replacing commercial logos on football shirts with words embodying human values, amid the upcoming FIFA World Cup.
Josep Pedró, a butcher at the Dakar: "The crisis left me without sponsors and I dedicated myself to the family business"
Josep Pedró, a butcher, will participate in the Dakar Rally while running his family's business after losing sponsorships due to the crisis.