Feb 13 • 23:01 UTC 🇮🇹 Italy La Repubblica

Brignone transforms everything into gold: sponsors and fans increase, and the film about the medal goes to the Lido

Federica Brignone celebrates her Super-G victory as her fame and sponsorships grow, and a film about her success will be showcased at the Venice Film Festival.

Federica Brignone's recent triumph in the Super-G has not only brought her an Olympic gold medal but has also significantly increased her visibility and marketability. After her victory, she took some time to reflect on her achievement amidst a whirlwind of messages and calls from loved ones, indicating that the excitement and adrenaline of winning have yet to settle. Despite the pain in her knee, she expressed gratitude for her accomplishment, stating that it feels surreal to have won gold.

The aftermath of her victory has seen a flood of support from fans and sponsors, highlighting the impact of her success on her career. This increase in sponsorship deals emphasizes the importance of visibility in sports and how an athlete's performance can lead to greater commercial opportunities. Additionally, a film chronicling her journey and achievements, set to be presented at the prestigious Venice Film Festival, underscores the cultural significance of her gold medal.

Brignone's story not only celebrates individual success in the sporting realm but also points to a broader narrative about the growth of women's sports and the importance of representation. As she continues to navigate her post-victory phase, the attention she is receiving is likely to inspire many budding athletes, particularly women, who see her as a role model in the sports world, further putting women's alpine skiing in the spotlight.

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