COGNICURRENT

Feb 3 • 18:26 UTC • 🇲🇽 Mexico • Milenio (ES)

Betirri replaces football shirt sponsorships with words associated with human values

Artist Betirri will present his project 'Title Sponsors' at the 2026 Bada Fair, replacing commercial logos on football shirts with words embodying human values, amid the upcoming FIFA World Cup.

#betirri #human values #football #culture #mexico

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