Expert warns of creativity crisis in entertainment sector
A marketing strategist warns that the entertainment industry is experiencing a creativity crisis due to brands prioritizing visibility over originality.
Manu Tamaru inspires audience at the 1st Breakfast of Knowledge of 2026
Manu Tamaru inspired attendees at the 1st Breakfast of Knowledge event in Brazil, sharing insights on digital positioning and personal branding.
Email becomes a testing ground for AI agents that promise to increase productivity
A digital marketing CEO has dramatically reduced the time spent managing emails by implementing AI tools that summarize important messages and draft responses.
Influencers from Mirage: How Algorithms Have Stealed the Spotlight from Humans?
The rise of virtual influencers, driven by advanced AI algorithms, has overshadowed real human influencers, impacting social media dynamics.
Entities can apply for free digital marketing consultancy; see how to enroll
NGOs and associations in Baixada Santista can apply for a six-month free digital marketing consultancy program by WPL Digital.
Do you really need this purchase? Take the test and find out
The article discusses how modern digital shopping behaviors lead to impulsive buying and financial difficulties for many consumers in Brazil.
Modash in America aims to reach a billion in revenue in a decade
Modash, a marketing platform for influencers, is rapidly developing with ambitions to reach a billion in revenue within the next decade.
Digital Services Act: EU Commission investigates online retailer Shein
The EU Commission is investigating the online retailer Shein over allegations of marketing illegal products, including child-like sex dolls.
What do we know about Farmacias Similares' expansion to Japan?
Farmacias Similares, the largest pharmacy chain in Latin America, is expanding into Japan using a digital marketing model and local adaptations to its brand.
Doctor Simi in Japan?
Farmacias Similares, led by Víctor González Herrera, is expanding its reach to Japan using digital marketing strategies and local adaptation.
Before the click: the "emotional customs" of consumption
The article discusses how modern consumers increasingly seek social validation before making purchases, highlighting the importance of emotional and communal filters over traditional marketing strategies.
Collaborators from digital agency negotiated pro-Tarcísio and against Central Bank publications on gossip profiles
Service providers from one of Brazil's largest digital influence agencies, Mynd, negotiated social media posts that favored São Paulo Governor Tarcísio de Freitas and criticized the Central Bank.
Marketing versus reality: government promises on child protection in Brussels do not apply
The article discusses the recent awakening of the government to digital threats facing children online, leading to promises of legislation, while criticizing previous inaction.
When novelty isn't enough: why technological adoption depends more on time than on marketing
The article discusses how technology awareness does not guarantee its daily adoption, emphasizing that perceived utility, trust, and time are crucial for sustained use in a digitally saturated context.
IT and marketing? Forecast of demand for vocational education jobs for 2026
A forecast by the Polish Ministry of Education indicates a rising demand for technical professions over IT and digital marketing jobs by 2026.
Marketing Strategy: Camera Obscura
A YouTuber reviews the Kodak 'Charmera', a $30 digital camera that is very popular on social media despite its poor image quality.
New Standards for Influencing - Creators Say: 'It's Important to Know When it's Paid'
The Croatian digital industry has received new guidelines for responsible, transparent, and professional influencing with the campaign 'It's Important to Know When it's Paid' launched by IAB Croatia, aimed at establishing clear standards for influencer marketing.