In a world that once celebrated spontaneity and authenticity on social media platforms, a new class of influencers has emerged that neither eats, sleeps, nor makes mistakes. These virtual influencers, birthed from artificial intelligence algorithms, are gaining influence that sometimes surpasses that of real humans. This article explores the burgeoning industry of virtual influencers, examining the methods by which they are crafted and employed to sway minds and markets.

The creation of a virtual influencer transcends mere graphic design; it initiates with the construction of a 'psychological identity'. Developers harness generative AI technologies to define personality traits, interests, and even the political and social stances that the digital persona adopts. This visual simulation is made possible through cutting-edge techniques such as CGI (computer-generated imagery) and deepfake technology, which create characters with lifelike features, including nuanced skin imperfections that add a touch of realism to deceive the naked eye.

Brands are increasingly opting for digital influencers for various reasons, including their ability to maintain a flawless image and engage effectively without the unpredictability associated with human influencers. Economic reports indicate a skyrocketing market for virtual influencers, showing their growing acceptance and the strategic advantages they offer to brands. As the lines blur between real and virtual endorsers, it raises questions about the future of influence in digital marketing and consumer engagement.