A report details how service providers from Mynd, a major digital influence agency in Brazil, engaged in negotiations for social media posts on gossip pages that were supportive of São Paulo Governor Tarcísio de Freitas and critical of the Central Bank. Mynd has distanced itself from these dealings, claiming that its service providers are not exclusively linked to the agency. Furthermore, the São Paulo government has denied any public investment in these promotional publications.

The investigation revealed messaging from Kamilla Cunegundes, a public relations representative from Mynd, who reached out to various gossip pages to negotiate the posting of favorable content for the governor last year. Cunegundes requested quotes for the publication of four posts over a month, indicating a structured approach to the promotion of the governor's image.

This situation raises concerns about the ethical implications of using digital influence for political gain, particularly in the context of public trust in government entities. The allegations come at a time when scrutiny over social media's role in politics is prominent, and the response from Mynd and the São Paulo government may shape future conversations regarding transparency in political advertising and public relations in Brazil.