CogniCurrent

COGNICURRENT

Feb 5 • 20:07 UTC • 🇦🇷 Argentina • La Nacion (ES)

When novelty isn't enough: why technological adoption depends more on time than on marketing

The article discusses how technology awareness does not guarantee its daily adoption, emphasizing that perceived utility, trust, and time are crucial for sustained use in a digitally saturated context.

#technology #adoption #marketing #digital saturation #perceived utility
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