Expansion of the fitness market transforms city into a hub for manufacturing gym equipment
São José do Rio Preto in Brazil is emerging as a key manufacturing hub for gym equipment, driven by a significant increase in fitness-related businesses and a growing market demands.
São José do Rio Preto, located in São Paulo state, has established itself as a pivotal manufacturing hub for fitness equipment over the last five years. The São Paulo Commercial Registry (Junta Comercial do Estado de São Paulo - Jucesp) reported the registration of 29 new companies in this industry within the municipality, indicating a robust growth trend. In just the ongoing year of 2025, the opening of seven new ventures focused on the fitness market highlights the increasing entrepreneurial interest in this sector, complemented further by the emergence of three more companies beginning operations since January.