The Brazilian low-cost gym chain Panobianco, founded in 2012 in Campinas, has seen significant growth over the past two years, attracting investor interest and establishing ambitious goals. Notably, the company aims to outpace its competitor Smart Fit by the year 2028. Before the pandemic, Panobianco had 70 gyms, primarily in São Paulo, but as of 2024, it reached 200 gyms, and currently boasts 600 locations with aspirations for further expansion.

As part of its growth strategy, Panobianco is preparing to enter the international market, with plans to open its first gym in Mexico within this year. The company's long-term vision extends to ranking among the top three largest gym chains worldwide by 2035. CEO Felipe Barth emphasizes a distinctive approach to franchising in Brazil, as Panobianco operates solely through franchise locations; however, in Mexico, the company plans to deviate from this model by launching its first gyms as company-owned establishments.

The expansion strategy and franchise approach highlight the competitive landscape within the fitness industry, particularly against well-established rivals like Smart Fit. As Panobianco moves into international markets and targets significant milestones, its performance and adaptability to new regions will be closely monitored by analysts and investors alike. This ambitious trajectory not only underscores the potential growth of low-cost gym models in emerging markets but also reflects broader trends in consumer fitness habits and preferences.