The Greek National Tourism Organization (EOT) recently received a bronze award in the category 'Tourist Board Partner of the Year 2025' at the annual awards held by the Association of Independent Tour Operators (AITO) in Great Britain. The voting for the top selections in all categories was conducted by AITO members, highlighting the prestige of the award within the UK travel sector. The awards ceremony took place in London on March 17, 2025, attended by approximately 250 representatives from the association, coinciding with the celebration of AITO's 50th anniversary.

Elena Skarveli, the head of the EOT office in the UK and Ireland, accepted the award and remarked on the significance of the recognition from the British tourism market. She emphasized that this award represents an important acknowledgment of EOT's efforts to promote Greece as a travel destination. Underlining the growing importance of collaboration with AITO and niche tour operators, she mentioned that such partnerships are more crucial now than ever in expanding Greece's visibility and appeal in a competitive tourism market.

The award signifies Greece's ongoing commitment to enhancing its tourism image in the UK and supports strategic efforts to attract travelers from this key market. As tourism plays a vital role in Greece’s economy, accolades like this not only boost national pride but also encourage further investments in marketing and infrastructure to support the tourism sector effectively.