The Greek Tourism Organization (EOT) has joined forces with Mastercard to enhance Greece's visibility in the lucrative Chinese market through a new two-month communication campaign. This initiative is part of EOT's strategic action plan to increase Greece's market share in China, focusing on showcasing the country’s appeal as a year-round travel destination. The campaign highlights Greece's cultural heritage, urban centers, and natural beauty, which are aligned with the modern travel expectations of Chinese tourists.

With the growing significance of China as one of the most dynamically developing tourism markets worldwide, this initiative aims to reposition Greece not just as a historical and cultural hub but as an attractive destination for high-quality experiences. By targeting the Chinese audience, the campaign seeks to foster a deeper connection by portraying Greece as a welcoming locale that caters to diverse tourist interests. Efforts will emphasize direct air connectivity to various Greek regions, thus facilitating easier access for travelers from China.

This collaboration between EOT and Mastercard represents a strategic move towards tapping into the rising demand for international travel among Chinese consumers, many of whom are increasingly exploring destinations beyond their borders. Promoting Greece as a year-round destination not only aims to boost tourist arrivals but also to strengthen the overall economic ties between Greece and China in the tourism sector, thereby benefiting both countries in the long run.