The Greek National Tourism Organization is actively promoting sustainable tourism in the UK through targeted campaigns and partnerships with industry professionals.
The Greek National Tourism Organization (GNTO) is increasingly focusing on promoting sustainable tourism practices in the UK, in line with a global trend emphasizing environmental responsibility. Recent research conducted by the Association of British Travel Agents (ABTA) highlights that twenty percent of millennials prioritize eco-friendly commitments when selecting travel services, reinforcing the importance of sustainable tourism from the perspective of younger travellers.
In light of these findings, the GNTO UK & Ireland has actively participated in initiatives like the TTG Sustainable Travel Heroes campaign. On February 11th, they co-organized a significant event in London aimed at connecting professionals in the sustainable tourism sector. This initiative underscores the growing collaboration between various stakeholders, including hotel chains and tour operators, to promote eco-friendly travel options and enhance awareness of sustainability among consumers.
The engagement of key figures in the tourism industry, such as Eleni Skarveli from GNTO and representatives from Intrepid and Iberostar, showcases a multifaceted approach to making sustainable tourism a priority. By working closely with travel agents and other organizations, the GNTO aims to foster a deeper commitment to sustainability among providers and tourists alike, ultimately shaping the future of travel in a more environmentally conscious way.
