The recent participation of the Greek National Tourism Organization (EOT) in the 12th International Business Tourism Management Fair in Bari emphasized the crucial role of the city as a primary exit point for Italian travelers heading to Greece. The fair, held from February 25 to 27, attracted numerous visitors to the Greek pavilion, where there was considerable interest in enhancing connectivity between Italy and Greece. This geographical proximity and historical ties make Bari an essential hub for both sea and road tourism to Greek destinations.

Particularly highlighted were the Ionian Islands, which are regarded as the most popular destinations among travelers utilizing the local ferry and air connection networks. The EOT representatives showcased the potential for both cruise tourism and the exploration of mainland and island Greece, noting that the historical and cultural attractions available can enhance the travel experience. The continued emphasis on these destinations is expected to facilitate increased travel from Italy to Greece, benefitting the tourism sector in both countries.

During the event, EOT officials also engaged with various stakeholders in the tourism industry, discussing potential partnerships and initiatives aimed at boosting tourist arrivals. The fair served not only as a platform for promoting Greek tourism but also for fostering closer ties between the Italian and Greek tourism markets, ensuring that both regions can work collaboratively to enhance travel experiences and increase visitor numbers in the coming seasons.