MOTODYNAMIKI: Record sales in 2025 and new steps for growth
The MOTODYNAMIKI Group in Greece reported a 9.5% increase in sales in 2025, maintaining its growth trajectory with significant gains in EBITDA.
In 2025, the MOTODYNAMIKI Group in Greece achieved a remarkable milestone with a 9.5% increase in sales, highlighting the company's strong growth trajectory. Even without factoring in new activities and fleet sales, the organic growth reached 5.8%. The group's gross profit soared to 43.7 million euros, and EBITDA saw a 6.4% increase, amounting to 31 million euros. However, operating profits experienced a slight decrease of 2.2%, totaling 16 million euros, reflecting the investments made in new activities including initiatives with Toyota Autodirect and NIU.
The automotive sector continued its upward trend bolstered by the group's integration into Toyota's partner network through its newly founded subsidiary Autodirect. Sales of two-wheelers and marine products reached 87.2 million euros, marking a 1.8% increase, while the Sixt sector recorded revenues of 61.3 million euros, also seeing a growth of 2.2%. These results indicate a sustained demand for automotive products and services, suggesting a healthy market environment.
The targeted investments in the Sixt fleet and increased vehicle retention have enhanced the group’s operational capacity, positioning MOTODYNAMIKI to capitalize on emerging market opportunities. Moving forward, the company's strategic decisions in fleet management and partnerships may serve as a blueprint for continued success, especially as it navigates the evolving automotive landscape and consumer preferences in Greece.