Ana Cristina Barragán's latest film, 'Hiedra', marks the culmination of nine years of hard work and has made its debut in Ecuadorian cinemas following a successful run at international film festivals. The premiere took place on March 12, with Barragán outlining her experiences during the pre-premiere event held on March 11. This event featured simultaneous screenings across three theaters and included a cocktail party and red-carpet celebrations, underscoring the film's significance locally.

The director reflected on the differences in her experience compared to her previous works, 'Alba' (2016) and 'La piel pulpo' (2022). She noted that 'Hiedra' has gained considerable attention after winning the Orizzonti Award for Best Screenplay at the Venice Film Festival, adding to the intrigue surrounding its reception in Ecuador. The anticipation was palpable as she and her team prepared to see how their work would resonate with the domestic audience.

Following its screening, 'Hiedra' has garnered positive feedback, with viewers expressing that they were touched by the film's themes. Barragán mentioned that she has received commendations and messages from those who experienced the film, indicating its emotional impact and the successful connection it has made with audiences. This response signifies a growing appreciation for Ecuadorian cinema both at home and abroad, and the film's journey reflects the evolving landscape of the country's film industry.