During the AVIL Artisan Week, artisans are highlighted in discussions about the creative economy, demonstrating their important role in this sector. A special talk show will be hosted by Jack Arajo, the AVIL ambassador and CEO of Jack Store – O Básico do Nordeste. This event aims to bring together various stakeholders in the artisan community to discuss opportunities, challenges, and the impact of creative entrepreneurship on local economies.

Among the notable guests participating in the talk show are Letícia Martins and Lígia Raquel. Letícia is a key figure in promoting female entrepreneurship, serving as the president of Coop Mulher. She is dedicated to social projects that empower women through financial independence and quality textile production, showcasing the importance of handmade crafts in the market. Her brand, Fios de Ouro, specializes in embroidery, emphasizing the value of artisanal work.

Lígia Raquel, who is the creative director of her eponymous brand, also contributes to the conversation. Her work revolves around transforming emotional memories into tangible artistic expressions, highlighting the emotional and cultural significance of artisan work. The discussions during the talk show will reflect on how such creative ventures can strengthen community ties and enhance economic opportunities for artisans across Brazil.