The Avil group is hosting a series of lectures aimed at promoting the creative economy during Artisan Week at Shopping Difusora. The event features a lineup of speakers who will share insights and knowledge relevant to artisans and creative entrepreneurs. On March 30, Aguinaldo Salvador from Rayza will present on the significance of manual work today, emphasizing the importance of craftsmanship in the current landscape. This topic is particularly relevant as it showcases the resurgence of interest in handmade products amidst an increasingly industrialized world.

Following this, on March 31, the event will host a talk show with three local artisans who will discuss their experiences, challenges, and opportunities within the craft sector. This dialogue aims to foster community engagement and support for local artisans, which is essential for cultural preservation and economic development in the area. By bringing together different voices from the local craft community, the event seeks to create a supportive environment for collaboration and innovation.

The concluding lecture on April 1 will feature strategy consultant Karen Hellen, who will talk about "Relevance (AI) and the New Power of Brands." This presentation will explore how brands can leverage current technology, particularly artificial intelligence, to enhance their relevance in the market. This combination of practical skills and modern marketing strategies underscores the event's commitment to advancing the creative economy and preparing local artisans for contemporary challenges.